Zylaris Case Study: The Order of Practitioners of Complementary / Alternative Medicine (OPMCA)

🧩 Project Overview

Client: The Order of Practitioners of Complementary / Alternative Medicine (OPMCA)
Industry: Professional Association / Complementary Medicine
Location: Romania
Website: opmca.ro
Zylaris Division: Zylaris Consulting Romania

🎯 Challenge

As the national professional association of complementary and alternative medicine practitioners, OPMCA needed a digital presence that reflected credibility, professionalism, and legal compliance.

The previous website lacked clarity about legislation, accreditation, and professional rights, and was poorly optimized for SEO.

The organization required a modern platform to communicate transparently with practitioners, institutions, and the general public.

🚀 Our Solution

Zylaris Consulting Romania delivered a full digital transformation project for OPMCA, focusing on transparency, authority, and SEO optimization:

• Modern WordPress website with a clear structure and intuitive navigation
• Brand refresh: improved visual consistency to strengthen OPMCA’s authority
• SEO implementation: Yoast SEO, XML sitemap, schema.org structure, and targeted keywords (e.g. “complementary medicine Romania”, “professional association”)
• Optimized key pages: About Us, Legislation, Accreditations, Contact
• Integration of official documents and legal frameworks (OG 26/2000 and Law 118/2007)
• Accessible content for both members and the public: mission, objectives, recognition
• Mobile optimization and improved page speed
• Open Graph metadata and social sharing images
• Professional footer with Zylaris Group credit for subtle SEO benefits and branding

🛠️ What We Delivered

• Official website for OPMCA, fully in Romanian
• Dedicated section for legislation and professional rights
• A restructured and SEO-ready “About Us” page
• Pages optimized for clarity and public trust
• Web architecture aligned with the role of a national professional association
• Unified, serious, and authoritative branding

📈 Results

• Improved Google visibility for searches related to complementary medicine in Romania
• A credible, transparent, and modern digital presence
• Easy public access to laws, accreditations, and official documents
• Stronger recognition of OPMCA as the leading professional authority in the field
• Increased engagement from practitioners and stakeholders

👨‍💻 Client Testimonial (optional)

“Zylaris Group helped us achieve a website worthy of our professional mission. It is clear, modern, and positions us correctly with practitioners and institutions alike.”

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This project was designed and delivered by Zylaris Group Romania, helping institutions and professionals build solid, credible, and visible digital presences.

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