Zylaris Case Study: International Training Center for Complementary / Alternative Medicine

🧩 Project Overview

Client: Dr. Lionel Zosmer – President, International Training Center for Complementary / Alternative Medicine
Industry: Professional Education / Complementary Medicine
Location: Romania (international recognition in the EU)
Website: centrul-de-studii.ro
Zylaris Division: Zylaris Consulting România

🎯 Challenge

The Center needed a modern, credible digital identity capable of reflecting the professionalism of its educational programs and the international recognition of its diplomas.
The previous website was outdated, lacked SEO structure, and did not clearly present the courses, accreditations, or the Center’s mission.
It also lacked unified branding, promotional materials, and technical elements for legal compliance.

🚀 Our Solution

We implemented a complete digital transformation, optimized for students, practitioners, and potential international partners:

• Full branding package: new logo, color palette, professional typography

• Modern WordPress website (WPBakery) with clear structure and intuitive navigation

• Complete SEO setup: Yoast SEO, schema.org structure, XML sitemap, keyword strategy

• Optimized pages: About, Courses, Accreditations, Contact

• Enrollment form integration (PDF download and quick contact options)

• Media assets: professional hero images, course banners

• Legal compliance: Terms & Conditions, Privacy Policy, cookie banner

• Mobile optimization and fast loading speed

• Open Graph & social media meta integration

• Discrete Zylaris Group credit in the footer for SEO and branding

🛠️ What We Delivered

• Full WordPress website in Romanian

• Clear course structure with prices and duration

• SEO-ready “About Us” and “Accreditations” pages

• Contact form and direct email/phone links

• Social media share banners optimized for Facebook and WhatsApp

• Structured content for credibility and transparency

📈 Results

• Significant online visibility growth within the first 30 days

• Improved Google ranking for key terms like “complementary medicine course” and “alternative therapy training Romania”

• Smooth navigation experience on both mobile and desktop

• Brand consolidation through unified visual identity and clear messaging

• Increased number of information requests through the website

👨‍💻 Client Testimonial

“Zylaris Group gave us a digital presence that matches the professionalism we offer our students. The site is clear, beautiful, and easy to use.”

🔗 Powered by Zylaris

This project was delivered by the team at Zylaris Group România, where we help local experts grow their visibility and credibility through clear, fast, and precise digital solutions.

📩 Let’s build yours: hello@zylarisgroup.com | zylarisgroup.com