OPMCA Case Study

Zylaris Case Snapshot

1. CONTEXT (Who / Situation)

Case: National professional association representing practitioners of complementary and alternative medicine in Romania.

2. THE TENSION (Why they came)

“The organisation had authority in reality, but not online.”

As a national professional body, OPMCA needed to:

• clearly communicate its legal standing and role
• present legislation, accreditations, and professional rights transparently
• be taken seriously by practitioners, institutions, and the public
• improve visibility and accessibility in a regulated, sensitive field

The existing website did not reflect the organisation’s legitimacy or mission.

3. THINK PHASE (What happened)

Think:
Before rebuilding anything, we clarified what the website needed to represent.

• Defined the site as an institutional reference point, not a promotional platform
• Prioritised clarity, legality, and public trust over design trends
• Structured content around legislation, accreditation, and recognition
• Aligned messaging for both professionals and the general public

Only once the role and tone were clear did execution begin.

4. OUTCOME (What changed)

Outcome:

• A credible and authoritative digital presence was established
• Legal frameworks and official documents became easily accessible
• The organisation’s role was clearly understood by all audiences
• Visibility improved for searches related to complementary medicine in Romania

The platform moved from outdated and unclear to clear, modern, and trustworthy.

5. HUMAN VALIDATION

“Zylaris helped us achieve a website worthy of our professional mission. It is clear, modern, and positions us correctly with practitioners and institutions alike.”

— OPMCA Representative

6. CTA — Quiet Invitation

If this feels familiar, clarity is the right place to start.

Actions:

• Start with Think

• Or get in touch