Case Study: Building NMSM Construction’s Digital & Operational Framework

Client: NMSM Construction Ltd
Industry: Construction & Property Refurbishment
Location: London, UK
Engagement: Zylaris Consulting — Core Package
Date: October 2025

Overview

NMSM Construction Ltd, a growing construction and maintenance company led by Director Yordan Minev, sought to establish a stronger business identity, improve its digital presence, and implement clear governance systems. Zylaris Consulting was engaged to build the company’s foundation — strategically, visually, and operationally.

Challenges

Before Zylaris Consulting’s involvement, NMSM faced:

• Limited brand identity and inconsistent presentation.

• No formal governance or reporting structure.

• Outdated website lacking SEO and user experience optimization.

• Manual HR and onboarding processes.

• No clear business model for scaling or investor presentation.

Our Approach

Zylaris implemented a structured, 5-pillar transformation plan:

1. Governance Setup — built a reporting and communication structure for leadership clarity.

2. Brand Identity System — developed a modern visual identity and brand guide.

3. Digital Presence — rebuilt the company website with a performance-driven, SEO-optimized structure.

4. HR Framework — created onboarding templates, subcontractor agreements, and role definitions.

5. Business Model Canvas — mapped the complete operational and financial model for long-term growth.

Solutions Delivered

• Governance & Reporting Structure (PDF)

• Brand Identity Guide (Logo, Fonts, Colours)

• Full Website Build – nmsmconstruction.co.uk

• HR Starter Pack (Roles, Contracts, Onboarding Process)

• Business Model Canvas

• SEO Configuration, Sitemap, and Gravity Form Routing

• WhatsApp Sales Chat, Blog System, and Subcontractor Form Integration

Results

• ✅ Consistent brand identity across all digital and printed materials

• ✅ Website launched — live, fast, and SEO-ready

• ✅ Structured HR system and onboarding flow

• ✅ Governance and reporting tools implemented

• ✅ Full compliance and scalability for expansion

Client Feedback

“Zylaris Consulting transformed our business foundation. Everything from structure to branding now works in sync — we look like the company we always wanted to be.”
— Yordan Minev, Director, NMSM Construction Ltd

Conclusion

NMSM Construction now operates under a scalable governance and digital model built by Zylaris Consulting. This project illustrates how clarity, structure, and disciplined execution lead to sustainable growth — the essence of the Zylaris methodology.