ITCC/AM Case Study

Zylaris Case Snapshot

1. CONTEXT (Who / Situation)

Case: International training center for complementary and alternative medicine, offering professionally recognised educational programs with EU-level visibility.

2. THE TENSION (Why they came)

“The expertise and recognition were real — but the digital presence did not reflect them.”

The Center needed to:

• present its courses, accreditations, and mission clearly
• communicate professionalism and international recognition
• be trusted by students, practitioners, and institutional partners
• comply with legal and educational standards

The existing website was outdated, unclear, and failed to convey authority.

2. THE TENSION (Why they came)

“The expertise and recognition were real — but the digital presence did not reflect them.”

The Center needed to:

• present its courses, accreditations, and mission clearly
• communicate professionalism and international recognition
• be trusted by students, practitioners, and institutional partners
• comply with legal and educational standards

The existing website was outdated, unclear, and failed to convey authority.

3. THINK PHASE (What happened)

Think:
Before redesigning anything, we clarified what the platform needed to stand for.

• Defined the website as an educational authority, not a promotional site
• Prioritised credibility, clarity, and transparency
• Structured content around courses, recognition, and purpose
• Aligned visual identity with the seriousness of professional education

Only once the role and tone were clear did execution begin.

4. OUTCOME (What changed)

Outcome:

• A credible and professional digital identity was established
• Courses and accreditations became easy to understand and access
• The Center’s mission and international standing were clearly communicated
• Visibility improved for relevant educational searches

The platform moved from outdated and fragmented to clear, modern, and authoritative.

6. CTA — Quiet Invitation

If this feels familiar, clarity is the right place to start.

Actions:

• Start with Think

• Or get in touch