Ghana Muslims UK CIC Case Study

Zylaris Case Snapshot

1. CONTEXT (Who / Situation)

Case: Faith-based community organisation serving the Ghanaian Muslim diaspora in the United Kingdom.

2. THE TENSION (Why they came)

“The vision and community were strong — but there was no digital home to support them.”

Ghana Muslims UK CIC needed:

• a central place to bring the community together
• a trustworthy way to communicate events, initiatives, and values
• a simple and transparent way to collect donations
• a digital identity that respected faith, culture, and purpose

Without a digital foundation, engagement and impact were limited.

2. THE TENSION (Why they came)

“The vision and community were strong — but there was no digital home to support them.”

Ghana Muslims UK CIC needed:

• a central place to bring the community together
• a trustworthy way to communicate events, initiatives, and values
• a simple and transparent way to collect donations
• a digital identity that respected faith, culture, and purpose

Without a digital foundation, engagement and impact were limited.

3. THINK PHASE (What happened)

Think:
Before building anything, we clarified the organisation’s role online.

• Defined the platform as a community hub, not just a website
• Prioritised trust, accessibility, and cultural sensitivity
• Aligned faith, community activities, and practical action
• Ensured clarity for both regular members and new supporters

Only once the purpose was clear did execution begin.

4. OUTCOME (What changed)

Outcome:

• A clear and welcoming digital home was established
• Community members could easily find events, updates, and information
• Donations became simple, transparent, and reliable
• Engagement increased from the moment of launch

The organisation moved from offline intention to online impact.

6. CTA — Quiet Invitation

If this feels familiar, clarity is the right place to start.

Actions:

• Start with Think

• Or get in touch