CCRO CIC Case Study

Zylaris Case Snapshot

1. CONTEXT (Who / Situation)

Case: Community support organisation serving the Romanian diaspora in the United Kingdom.

2. THE TENSION (Why they came)

“People needed help urgently, but didn’t know where to turn — or who to trust.”

The Romanian community in the UK faced:

• fragmented and unreliable information
• confusion around legal status, work, education, and family matters
• lack of a trusted, central point of guidance
• difficulty accessing professional help quickly

The need was real and urgent — but clarity, trust, and structure were missing.

3. THINK PHASE (What happened)

Think:
Before building anything, we clarified the real role CCRO needed to play.

• Defined CCRO as a trusted guide, not just an information site
• Prioritised accessibility, clarity, and emotional safety
• Structured services around real-life decision points
• Aligned trust, education, and action into a single experience

Only once the purpose and direction were clear did execution begin.

4. OUTCOME (What changed)

Outcome:

• A clear, trustworthy digital hub was established
• Users could immediately understand where they were and what to do next
• Guidance became accessible, structured, and actionable
• Consulting services could be accessed quickly and calmly

The platform moved from good intentions to real-world impact.

5. HUMAN VALIDATION

“You built something we’ve never seen before — a place that truly helps Romanians in the UK in a fast, real, and professional way. Thank you.”

— CCRO Representative

6. CTA — Quiet Invitation

If this feels familiar, clarity is the right place to start.

Actions:

• Start with Think

• Or get in touch