Bricolando DIY eCommerce Case Study

Zylaris Case Snapshot

1. CONTEXT (Who / Situation)

Case:
DIY & sustainable eCommerce brand
Market: Romania

Bricolando.ro was launched with a clear ambition: to become a reference platform for DIY enthusiasts, with a strong focus on sustainable products and practical solutions — in a highly competitive eCommerce landscape.

The challenge was not only to build an online store, but to create a credible brand and complete digital ecosystem from zero — in just one month.

2. THE TENSION (Why they came)

“The vision was clear — but nothing existed yet.”

At the start:

• No brand identity
• No digital structure
• No SEO footprint
• No audience or community
• Extremely limited time to go live

Without clarity and structure, speed would have meant chaos.

3. THINK PHASE (What happened)

Think:
Before execution, we focused on defining what mattered most.

• Clarified the brand’s positioning around sustainability and creativity
• Defined the DIY audience and buying behaviour
• Structured product categories based on real user intent
• Designed the platform as a long-term brand, not a quick shop

This clarity allowed fast execution without compromise.

4. BUILD PHASE (Selective execution)

Build:
Execution followed structure — not trends.

• Created a distinct brand identity (mission, values, tone)
• Designed a cohesive visual system and Brand Playbook
• Built an intuitive, mobile-first eCommerce platform
• Optimised navigation, checkout, and performance
• Implemented SEO foundations and content strategy
• Launched coordinated social media presence

Everything built was minimal, coherent, and scalable.

5. OUTCOME (What changed)

Outcome:

• Strong product visibility through strategic category structure
• Organic traffic growth driven by SEO and relevant content
• Improved conversion rates through frictionless UX
• Engaged DIY community across digital channels
• Consistent brand presence across website, content, and social media

In just one month, Bricolando.ro moved from idea to a credible, competitive DIY eCommerce brand.

6. HUMAN VALIDATION

“The brand didn’t just launch fast — it launched right.”

(Outcome observed through performance, engagement, and brand consistency.)

7. CTA — Quiet Invitation

If you need to move fast — without losing direction — clarity is the place to start.

Actions:

• Start with Think

• Or get in touch