Built for Consumers. Engineered for Growth.
From brand-to-shelf to loyalty and data, Zylaris helps CPG brands navigate market shifts, streamline operations, and drive demand with clarity.
🟨 INDUSTRY CHALLENGES WE SOLVE
The CPG landscape is evolving fast — DTC, eCommerce, sustainability, and consumer loyalty are all shifting.
We help CPG companies:
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Modernise brand, retail, and DTC strategies
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Streamline supply chains and go-to-market processes
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Integrate digital, CRM, and performance tools
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Innovate across product, packaging, and positioning
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Build loyalty ecosystems and shopper engagement
Whether you’re scaling, reformulating, or launching — we help you cut through complexity and scale smart.
🟦 WHAT WE DO
✅ Go-to-Market Strategy (Retail + DTC)
✅ Brand Positioning & Story Architecture
✅ Consumer Journey Mapping & Personalisation
✅ Retail Execution & Promotion Planning
✅ Digital Shelf Optimization & Content Ops
✅ Loyalty Program Design & CRM Enablement
✅ Supply Chain & Fulfilment Streamlining
✅ Market Performance Analytics
🟨 WHO THIS IS FOR
This service is perfect for:
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Emerging CPG brands scaling into national or global markets
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Legacy brands seeking digital transformation and loyalty
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Product lines undergoing reformulation, repositioning, or expansion
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DTC brands hitting complexity bottlenecks
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CPG founders entering retail or eCommerce for the first time
🟩 OUR APPROACH: ZYLARIS FOR CPG LEADERS
We don’t offer one-size-fits-all plans. We partner to design, align, and activate strategy across your business.
🔹 Phase 1: Brand & Channel Audit
We review your product mix, performance, channel footprint, and competitive positioning.
🔹 Phase 2: Strategy & Innovation Roadmap
We co-design your growth strategy across DTC, retail, and digital — including product lifecycle, pricing, and positioning.
🔹 Phase 3: Enablement & GTM Execution
We help you optimise campaigns, retail presence, CX, and team workflows with tech and structure.
🔹 Phase 4: Measurement & Optimisation
We install dashboards, track KPIs, and build feedback loops for brand equity, engagement, and ROI.
🟩 CASE SNAPSHOT
Client: DTC Supplement Brand
Challenge: Plateaued sales, rising CAC, fragmented CX across channels
Zylaris Solution:
→ Refined product positioning and target segmentation
→ Introduced cross-channel strategy (email, retail, affiliate)
→ Rebuilt onboarding flow and loyalty program
Result:
📈 64% increase in returning customer revenue
💡 CAC reduced by 29% in 90 days
🛍 DTC-to-retail transition completed in 4 months
🗣 TESTIMONIAL
“Zylaris didn’t just help us grow. They helped us grow right — with strategy, focus, and systems that scale.”
— Founder, Health & Wellness CPG Brand
🟦 WHY ZYLARIS?
🧃 Deep CPG, DTC, and retail fluency
📊 Brand + Ops + Data alignment
🚀 Fast, actionable results without the fluff
In CPG, speed matters — but strategy wins. Let’s power both.
95% of our clients see measurable progress within 30 days.