Built for Consumers. Engineered for Growth.

From brand-to-shelf to loyalty and data, Zylaris helps CPG brands navigate market shifts, streamline operations, and drive demand with clarity.

Book a CPG Strategy Call

🟨 INDUSTRY CHALLENGES WE SOLVE

The CPG landscape is evolving fast — DTC, eCommerce, sustainability, and consumer loyalty are all shifting.

We help CPG companies:

  • Modernise brand, retail, and DTC strategies

  • Streamline supply chains and go-to-market processes

  • Integrate digital, CRM, and performance tools

  • Innovate across product, packaging, and positioning

  • Build loyalty ecosystems and shopper engagement

Whether you’re scaling, reformulating, or launching — we help you cut through complexity and scale smart.

🟦 WHAT WE DO

✅ Go-to-Market Strategy (Retail + DTC)
✅ Brand Positioning & Story Architecture
✅ Consumer Journey Mapping & Personalisation
✅ Retail Execution & Promotion Planning
✅ Digital Shelf Optimization & Content Ops
✅ Loyalty Program Design & CRM Enablement
✅ Supply Chain & Fulfilment Streamlining
✅ Market Performance Analytics

🟨 WHO THIS IS FOR

This service is perfect for:

  • Emerging CPG brands scaling into national or global markets

  • Legacy brands seeking digital transformation and loyalty

  • Product lines undergoing reformulation, repositioning, or expansion

  • DTC brands hitting complexity bottlenecks

  • CPG founders entering retail or eCommerce for the first time

🟩 OUR APPROACH: ZYLARIS FOR CPG LEADERS

We don’t offer one-size-fits-all plans. We partner to design, align, and activate strategy across your business.

🔹 Phase 1: Brand & Channel Audit
We review your product mix, performance, channel footprint, and competitive positioning.

🔹 Phase 2: Strategy & Innovation Roadmap
We co-design your growth strategy across DTC, retail, and digital — including product lifecycle, pricing, and positioning.

🔹 Phase 3: Enablement & GTM Execution
We help you optimise campaigns, retail presence, CX, and team workflows with tech and structure.

🔹 Phase 4: Measurement & Optimisation
We install dashboards, track KPIs, and build feedback loops for brand equity, engagement, and ROI.

🟩 CASE SNAPSHOT

Client: DTC Supplement Brand
Challenge: Plateaued sales, rising CAC, fragmented CX across channels
Zylaris Solution:
→ Refined product positioning and target segmentation
→ Introduced cross-channel strategy (email, retail, affiliate)
→ Rebuilt onboarding flow and loyalty program

Result:

📈 64% increase in returning customer revenue
💡 CAC reduced by 29% in 90 days
🛍 DTC-to-retail transition completed in 4 months

🗣 TESTIMONIAL

“Zylaris didn’t just help us grow. They helped us grow right — with strategy, focus, and systems that scale.”
— Founder, Health & Wellness CPG Brand

🟦 WHY ZYLARIS?

🧃 Deep CPG, DTC, and retail fluency

📊 Brand + Ops + Data alignment

🚀 Fast, actionable results without the fluff

In CPG, speed matters — but strategy wins. Let’s power both.

95% of our clients see measurable progress within 30 days.

Book Your CPG Strategy Session